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I love making websites and putting stuff up on the web. I am constantly making updates to this website. I love when people ask me that I need to update it more. These are the same people that I ask for their Q and A or for them to send me info about something and they never send it. The point I am trying to make is that people love clicking around the web and reading stuff, they just really don't like posting content on the web.


Email Attachment of the Week

Joke of the Week

Two men were out golfing. As one was ready to take his shot, a funeral procession drove by the golf course. The man stopped what he was doing, put down his club, and took off his hat and placed it over his heart. His partner was moved by this and said, "That's the nicest thing I've even seen you do!" The man looked back at him and said, "Well, that's the least I could do after 20 years of marriage..."

Email Train of the Week - usually have to read these bottom to top

From: "Z" <aziola@yahoo.com View Contact Details View Contact Details Add Mobile Alert
Subject: Re: Fwd: City's Color Schemes
To: "Jamie Maxwell" <jmaxwell@toronto.ca

this is awesome
thanks so much for all the info!!

--- Jamie Maxwell <jmaxwell@toronto.ca wrote:

Dear Mr. Ziola
Thank you for your recent email regarding cities adopting colours to
represent their professional sports teams. The Mayor's office has
asked that we respond to you on his behalf.

A good example of where you can find your suggestion already in
practice is in Pittsburgh. Three of the professional sports teams
(Penguins, Steelers and Pirates) all share the same black, gold and
white, which incidentally are also the city's official colours.

In many other cities however, teams have a long tradition behind them
that includes the colour of their jerseys.

Examples of this can be found just about anywhere but I will use
Toronto to illustrate my point. The two oldest professional sports
teams in Toronto, The Toronto Maple Leafs and the Toronto Argonauts
football do share the colour blue. The Leafs are unofficially called
the Blue and White and the Argos, the Double Blue. At one time our
defunct) professional basketball team, the Toronto Huskies also
shared these colours.

As new sports and teams are introduced to the city with different
owners, shareholders and decision makers, often new ideas are
introduced. Ideas that are based on new marketing strategies and
positioning rather than tradition.

Back in the 70's when the Toronto Blue Jays were introduced, they too
used the colour blue, however, it was not based on the tradition of
other teams but rather the name of a beer (Labatt's Blue). The teams
owners were a local brewery.

When the Toronto Raptors were introduced to the city, they had an
edgier purple and silver colour scheme. This along with the "away"
jersey being a black material went a long way to increasing the sales
merchandise to fans.

You might like to know that when the Toronto Marlies (AHL hockey)
returned to Toronto in 2006, they adopted the Blue and White of the
Toronto Maple Leafs, their parent club.

Although, I understand your desire to see each team in each city
wearing the same colours, I do not think that it is possible in a
democracy where owners are allowed to make their own decisions and
the City has no jurisdiction over them.

Of course the other difficulty would be having all the different
teams, in all the different sports, in all the different cities come to an
agreement as to who would wear which colour. And as a fan of the
Toronto Maple Leafs, I know that I would be disappointed as a fan if
one day, my Blue and White were suddenly wearing Teal and Gold.

For your interest, the City of Toronto and its marketing partners
have begun work to develop a stronger brand or identity for the City. The
tactic of using our sports teams to support the brand has been
considered and a program to do so may be introduced in the future.

Thank you for you suggestion and good luck with your project.

Jamie Maxwell

Jamie Maxwell
Development Officer
City of Toronto - Tourism Division
100 Queen Street West
West Tower - 6th Floor
Toronto, Ontario
M5H 2N2



Go to www.toronto.ca/tapto

Z <aziola@yahoo.com 3/28/2007 10:37 AM

Hi there. I wanted to share an idea I have that I think would be good
for all the major cities in the United States. I think that it would
be a good idea for each city to have its own unique color scheme for its
professional sports teams. This would be a great way to show a new
sense of pride to your city. I am sure this would be tough to pull
off but I think if there was a fair way for each city to select its own
color scheme, in the end, each city would gain more pride and each
team would profit from the Marketing of these colors. Thanks for your
help with my idea!

Andrew Ziola
Chicago, IL

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